The circular economy
Use again to reduce the impact
A cardboard box can travel two or three times if the stars line up. Most of the time, it is only used once. Our packaging is conceived to travel back and forth a hundred times. Our logistic process is there to make sure it goes that way. To understand environmental impacts, measuring them and identifying the lines of improvement will help reduce them. We asked Evea, a specialized firm, to undertake a life cycle analysis on our products and on other options.
Our cards on the tableWe share all our figures with you. The key to understand them is down bellow.
But … It’s made of plastic
Yes it is. And there is no debate : every parcel has a negative impact on the environment. Each one that doesn’t last is a bigger issue than a plastic parcel, massively reused, with an end of life recycling process handled thanks to our partners. After lab tests, the material we chose was the only one permitting a life duration of 100 cycles and enabled us to drastically reduce the packaging’s impact.
Their life under the microscopeBecause beyond the material, each step from the crib to the grave needs to be considered. And we offer the packaging a real change of life. In a nutshell, a single use only packaging is born, lives and dies. A reusable Hipli packaging is born, lives and dies as well. However, it dies on it’s last leg, and that changes everything.
What about the return ?A parcel going back and forth is sometimes hard to consider as a good idea. So let’s take a moment to look at it.
First of all, each parcel is traveling the same way, whether they are reusable or not. The difference is that, in one case they are traveling around one after the other, in the other case, only one parcel is doing a series of kilometers.
The environmental footprint of transportation depends on the mode of transportation (lorry, ship, plane …), on the distance and on the weight.
You understand that a Hipli packaging rambles a lot to complete its mission : if it is reused a 100 times, it travels 144 500 km in its lifetime.
For a single use parcel, we had to work in theory in order to measure the distance travelled, each online seller using different parcels and suppliers. If they are produced in Europe, a hundred cardboard boxes travel 200 000km. Yes, more than reusable parcels, because they have to be carried in lorries. A hundred times.
And if, in the ideal case, card boxes are produced in France, the number of kilometers is 100 000km. It is less than a reusable parcel, but the environmental impact remains higher. As by definition, a new single use parcel needs to be produced each time.
The parcel's weight and size
Hipli parcels have a secret weapon to reduce their environmental impact : they can be folded very little and they are very light. The impact of the postal return is clearly lower than going as a full packaging.
We worked with the postal team to identify the return mode that generates the lower impact. Parcels are coming back in four days which enable the optimisation of the occupancy rate of lorries and reduce impacts.
The return of a Hipli parcel between the cities of Tour and Le Havre, representative of the average distance traveled by our packagings, produces 20g of CO2 that is to say the average impact of sending an email.